![]() While the studio heads I spoke to were incredibly generous in sharing their perspective, they were understandably hesitant to share the exact details of their business and key metrics for their games on Roblox. ![]() Over the last few weeks I interviewed several Roblox studios to understand their costs and get a sense of how they define success for their business. This is the first time we’ve had this clear of a picture as to what the top Roblox developers are making so I was eager to dive in. ![]() After all, the small teams that create these experiences are in stark contrast to the hundred-person studios launching AAA mobile games and the total addressable market appears to be limited to a fraction of Roblox’s revenue. With the sudden emergence of VC-backed companies building games on Roblox, I’ve been wanting to better understand the unit economics to see if they can deliver venture scale returns. ![]()
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